What is Video Marketing? Benefits, Challenges and Best Practices for a Successful Video Marketing Campaign
Video marketing is defined as
If a picture is worth a thousand words, how much more so video? That’s the foundation of Best video marketing company in India, a forward-thinking marketing strategy that incorporates compelling video into your campaigns.
Everything from creating client rapport to promoting your brand, services, or products can benefit from video marketing. Video marketing can also be used to show how-to, promote customer testimonials, live-stream events, and distribute viral (entertaining) material.
What Makes Video Marketing Effective? What is video marketing and how does it work?
Video marketing services los Angeles on the surface, video marketing appears to be rather straightforward: your firm develops videos that advertise your organization, generate sales, boost knowledge of your products or services, or engage your customers in some way. It’s a little more tricky in practice. Video marketing, like many of your marketing initiatives, is data-driven, so you’ll want to keep track of various metrics and customer interaction.
Would you want to watch some of the best-of videos in action? Check out video marketing services list of entertaining video marketing efforts, Forbes’ 10 amazing examples, or Big Commerce’s 17 great examples.
Benefits of video marketing companies near me
The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data – oh my! Of note:
Best video marketing services in Noida helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag with keywords/key phrases!
Videos help people remember what they’ve learned. If your clients merely hear something, they’ll remember around 10% of it three days later; on the other hand, if what they hear is accompanied by relevant images, they’ll remember an average of 65 percent of it three days later.
In 2017, video content is expected to account for 74% of all online traffic. Video is a hit with your customers. Video is extremely popular among potential clients, thus effective video marketing can bring in new visitors.
Video Marketing’s Challenges
Expense used to be a major barrier to video marketing: the cost of equipment, editing software, and, from the standpoint of the end user, the data cost of watching internet video.
Those difficulties are basically in the rearview mirror now. Yes, you’ll need some money – excellent equipment, editing software, and a distribution platform are all less expensive than they used to be, but they’re still not free – and you’ll need a video-savvy marketing team, but these are all manageable challenges.
In truth, the most significant video marketing issues in 2017 are strategic: how to develop a solid and effective video marketing strategy, how to create content that people want to consume, and how to create compelling films that are shared. Furthermore, video content marketers must have a firm grasp on metrics and how they signal a video’s performance as well as places for improvement.
Video Marketing Best Practices at Bees Marketing
As a result of these difficulties, video marketing best practices emerge. And it all boils down to strategy: if you want to see results from your video marketing, you must plan, test, analyze, and test again. Yes, the purpose of your films is to tell a story and engage your customers, but they must also connect with your sales funnel from a marketing standpoint. What exactly is the point of each video? Who is the intended audience? How does the video help you achieve your marketing objectives?
In the end, your video marketing approach should be guided by overall strategy and analytics. To begin, devise a good strategy for creating video(s) for each stage of your sales funnel. Outline the topic and objectives of each video. Determine which metrics will be most useful in determining the success of a video. Then put it to the test. Analyze. When necessary, make adjustments to your films (and their deployment). Make an effort to improve their efficiency. And, whatever you do, make video; it’s the cornerstone of your brand’s marketing efforts in 2017 and beyond.
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